Heungkong Talent Nurturing Program  

The Heungkong Talent Nurturing Program is a study aiding project jointly initiated by the Heungkong Charitable Foundation, under the corporate cultural tenet of “giving back to society through business excellence”, and the Guangdong Provincial Working Committee for the Care of the Next Generation. With the ongoing commitment to reduce the psychological burden of poor university students, increase spiritual forces and foster contemporary university students to be social talents, the Heungkong Charitable Foundation has been contributing RMB 1 million each year, and has used the money to make donations to 200 university students having financial difficulties in Guangdong Province for 4 consecutive years since 2006 according to a standard of RMB 5,000 per person, for which a total of RMB 3,835,000 has been donated.

In the past four years, 200 poverty-stricken university students from 38 districts and counties in Guangdong Province (including Shaoguan, Heyuan, Qingyuan, Meizhou and Jieyang) who study in 55 colleges and universities in Guangdong Province have received grants. The Heungkong Charitable Foundation hopes that this project will not only help the aided students to reduce their financial burdens in life, but also encourage students to actively integrate into society, participate in volunteer services, learn to be grateful and give back to society.

Project Vision:

Realize the dream of university and advocate social practices

Project Mission:

To help poverty-stricken university students successfully complete their studies, and to advocate and promote university students to actively participate in social practices and public welfare practices.

Recipients:

Poverty stricken university students

Recent Developments and Goals of the Project

The Heungkong Charitable Foundation cooperates with the Guangdong Provincial Working Committee for the Care of the Next Generation to screen for poverty stricken university students who are from households receiving subsistence allowances, encountering natural and man-made disasters, suffering from severe illness or having disabled persons within Guangdong province based on the local channels of Guangdong Provincial Working Committee for the Care of the Next Generation. The first phase of the project started in 2016, which since then has sponsored 200 university students to finish their studies for four consecutive years, helping poverty-stricken students realize their dreams of university education.